01 Client
Plegium Smart Defence Sprays.
a leading innovator in self-defense tech, producing intelligent pepper sprays that not only protect you but also send instant emergency alerts when activated.
02 Background
The competiton often focus heavily on danger and violence in their messaging, which can leave an unsettling aftertaste.
What if, instead of emphasizing danger, we focused on a message of serene safety? What if we can convey that the product enables you to feel free, rather than living in fear?
03 CREATIVE CHALLENGE
How do you market self-defence tech without showing violence?
BRAND ASSET 01 THE RUN
BRAND ASSET 02 THE DANCE
BRAND ASSET 03 THE SWIM
TACTICAL ASSETS
The brand building movies are followed up with tactical assets that need to make an instant impact, I wanted to experiment with a reductivist approach and explore how little we can use to tell the story story.
