ART DIRECTOR / PHOTOGRAPHER / FILM DIRECTOR
STOCKHOLM, SWEDEN

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bio:

I GREW UP AS THE BLACK SHEEP IN A NEAT AND TIDY NEIGHBOURHOOD. things could have gone really wrong for me but luckily I FOUND CREATIVITY. creativity BECAME MY BEST FRIEND in life. PLAYING IN BANDS. skating. STAYING UP TOO LATE FIGURING OUT HOW TO CReate things INSTEAD OF STUDYING TO THE MATH TEST.

i started my creative career as a photographer, and then film director. to make mom proud i went to university and studied law, but didn’t like working as a lawyer. i founded a production company and soon found myself venturing out into designing things. an idea became an outdoor clothing label and another idea a tech startup. i WANTED TO LEARN MORE AND EVENTUALLY STUDIED ART DIRECTION AT berghs school of communication.

i don’t belive in dogma. i want to make the world a more interesting place, and that can’t happen by going in the same direction as everybody else.

i love spending time with genuine people who are smarter than me and forgive me for my mistakes.

i’m a hopeless romantic and wish for a world with fewer touch screens and more spontaneous dancing.

ps. boo for bullies

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