Client

Fungi.era – Premium natural mushroom extracts that boosts your health

Background

The competiton often focus heavily on danger and violence in their messaging, which can leave an unsettling aftertaste.

What if, instead of emphasizing danger, we focused on a message of serene safety? What if we can convey that the product enables you to feel free, rather than living in fear?

Challenge

How do you promote the health benefits of mushroom extracts without saying them out loud, and establish the brand as a premium agent at the same time?

Tactical assets

The brand building movies are followed up with tactical assets that need to make an instant impact, I wanted to experiment with a reductivist approach and explore how little we can use to tell the story story.